Strategi/plan
Action plan for the travel and tourism industry
The travel and tourism industry in Norway has a large growth potential. The number of travellers worldwide is expected to double within 2020. The competition to attract tourists is increasing as there are large choice of destination, distances become smaller and the cost of travelling is reduced. Norway has unique qualities as a destination, not least in connection with its nature and culture. More and more people are looking for experiences involving beautiful, unspoilt nature. This gives us a competitive advantage in terms of attracting tourists. It is also important that the growing utilisation of natural resources is carried out in a sustainable manner. Activities related to tourism shall be a source of economic development for generations to come.